Checkout & conversion13 min readUpdated October 14, 2026

CheckoutChamp vs Funnelish: Pricing, Payments and Fit Compared

CheckoutChamp vs Funnelish, from their own pages in October 2026: plans and fees, gateways and routing, subscriptions, Shopify sync, and who each one fits.

Nick Bonnassies, CMO at Tagada · checked against 14 sources

Article summary

TL;DR

Funnelish is an ecommerce funnel builder with flat plans from $49 to $249 a month, run next to Shopify or on its own. Checkout Champ is a checkout platform with a built-in CRM at $300 a month plus 1% of sales, aimed at stores doing $50k a month or more. Neither processes payments: both use your own merchant accounts.

Funnelish charges a flat monthly plan and 0% on sales, except 0.5% on payments it routes across gateways or bills as managed subscriptions.
Checkout Champ charges $300 a month plus 1% of gross sales; 3DS, fraud tools and account updater are billed as add-ons.
Neither is a payment processor. You bring your own gateways and merchant accounts to both.
Both sell one-click upsells, order bumps, split tests and subscriptions. Both can sit on top of Shopify.
Several merchant accounts are fine for redundancy. Using them to keep dispute ratios under Visa's thresholds is prohibited.

Want to go further? Ask

On this page

Checkout Champ and Funnelish both replace a store's default checkout with funnel pages, one-click upsells and their own payment step. They differ in how they charge, how far they go into CRM and multi-store management, and how they handle several merchant accounts. Every fact below comes from their own pricing pages, sites and help docs, read on October 14, 2026.

CheckoutChamp vs Funnelish at a glance

	Checkout Champ	Funnelish	Source
What it is	Checkout and funnel platform with a built-in CRM	Ecommerce funnel builder with its own checkout	Vendor home pages2 11
Public price	$300/mo + 1% of gross sales (Growth)	$49, $99 or $249/mo; Enterprise on request	Pricing pages, Oct 14, 20261 10
Fee on sales	1%, reduced with volume on Enterprise	0% on plans; 0.5% on routed payments and managed subscriptions	Pricing pages and Funnelish docs5 6
Trial	Not mentioned; sold through a demo	14 days, no credit card	Pricing page, Funnelish home2 10
Volume caps	NoCharge for extra funnels, domains or users	Visitors, funnels, stores and domains capped per plan	Pricing pages1 10
Gateways	"Over 270" on the pricing page, "180+" on other pages	Stripe, Airwallex, NMI, Checkout.com for cards, plus PayPal, Klarna and local methods	Pricing page, Funnelish Pay docs3 10
Routing across gateways	"Smart Routing logic" by payment and currency, backup payment options	Gateway pools (beta) on Advanced: failover, splits, region, currency, brand, amount	Feature page, routing docs6 12
Subscriptions	"Subscription Billings on any merchant account with no extra fees"	Gateway-held subscriptions on all plans; managed subscriptions at 0.5%	Pricing page, subscription docs5 10
Upsells and tests	One-click upsells, order bumps, A/B/C/D split tests	One-click upsells and downsells, order bumps, native A/B testing	Home pages2 11
Store platform	Bolts onto Shopify, WooCommerce, BigCommerce, Magento	Shopify order sync, or standalone	Feature page, Funnelish home2 12
Disputes	Reports chargebacks posted by your chargeback company	Not covered on the pages read	Pricing FAQ10
Support	14 days of client success support; account manager for 60 days, then paid	Community support on Basic, 24/7 chat from Pro	Pricing pages1 10

The difference in one line

Funnelish prices by traffic and plan, and stays close to a flat fee unless you turn on routing or managed subscriptions. Checkout Champ prices by revenue, and bundles a CRM, multi-store management and a setup manager. Which one costs less depends on your monthly sales and visitors, not on the headline price.

What is Funnelish?

Funnelish describes itself as an "all-in-one platform with high-converting funnel and blog builder, designed specifically for e-commerce". It builds landing pages, custom checkouts and post-purchase upsell flows, and "works either as a standalone platform or as a powerful extension of your Shopify store".2 Its users are mostly dropshippers and DTC brands selling physical products with paid traffic.

Funnels and checkout
Drag-and-drop pages, checkout with order bumps, one-click upsells and downsells, A/B tests, geo-targeted funnels.
Funnelish Pay
The payment layer that connects your own gateways to the checkout. Funnelish says it is "not a payment processor" and doesn't hold your money.
Blogs, portals, stores
An ecommerce blog builder is live. Customer portals and stores are listed as "coming soon" on the pricing page.

The payment details come from Funnelish's docs, where money "flows directly through your own gateway accounts, under your own agreements and payout schedules".3 Customer portals already have a docs page describing what subscribers can do, but the pricing page still marks them "coming soon".1 5

What is Checkout Champ?

Checkout Champ sells "lightning-fast checkouts, full customization, and flexible payment options" to high-volume stores. It replaces the store's native checkout and upsells, adds sales funnel landing pages, and comes with a CRM, subscription billing, multi-store management and fulfillment automation.11 It is "designed to enhance your existing store, NOT replace it": the store stays on Shopify, WooCommerce, BigCommerce or Magento.12

Like Funnelish, it doesn't move the money. Its own footer says: "Checkout Champ is not a payment processor or acquirer."10 You connect your gateways and merchant accounts to it.

Funnelish pricing

Funnelish publishes four plans. Prices below are monthly, as listed on October 14, 2026; yearly billing saves "about 17%".1

Plan	Monthly	Billed yearly	Visitors / month	Funnels	Stores	Custom domains	Team	Support
Basic	$49	$41/mo	20,000	20	1	1	2	Community and basic
Pro	$99	$83/mo	100,000	50	5	5	5	24/7 chat
Advanced	$249	$208/mo	Unlimited	Unlimited	20	50	15	24/7 chat
Enterprise	On request	On request	Not listed	Not listed	Not listed	Not listed	Unlimited	Dedicated channel and success manager

Every plan lists "0% extra processing fees", unlimited payment gateways, checkouts with upsells and order bumps, and "Native Gateway Subscriptions". Smart payment routing with gateway pools appears on Advanced only.1

Two options are charged as a percentage

Funnelish's docs price smart payment routing at "0.5% per transaction on top of normal processing fees", and managed subscriptions at "0.5% per transaction, on top of your processor's normal rates".5 6 The 0% on the pricing page applies to the plans themselves. Also note that the FAQ on Funnelish's home page still lists Pro at $79 with 100 funnels; the pricing page says $99 and 50 funnels.1 2

Is Funnelish free? No. There's a free 14-day trial with no credit card required.2 When it ends, the account "will remain in trial mode with limited access until a plan is selected", and subscription payments "are non-refundable after billing".1

Checkout Champ pricing

Checkout Champ publishes two plans.10

Plan	Price	Who it's for	What's added
Growth	$300/mo + 1%	"Start up 50k+ monthly sales"	Unlimited checkouts and funnels, A/B tests, subscription billing, 14 days of client success support
Enterprise	$300/mo + "scale based fee reduction"	"1M+ monthly sales"	Volume-based fee discounts, platinum support with a dedicated client success manager

The 1% is "a small percentage of gross sales processed through the platform monthly", and enterprise pricing switches on automatically "once the account processes more than the specified amount on the agreement". There's no charge for extra funnels, domains or users. PAAY 3DS, Fraud Manager, Clym.io and Account Updater are "additional billable plugins", shown as separate lines on the statement. Each account gets an account manager for a 60-day setup period; after that, working with them directly costs "an additional monthly charge".10 The add-on prices aren't published.

What each one costs at your volume

The table applies the published prices to four sales levels. Processor fees, Checkout Champ add-ons and any Enterprise discount are left out, because they depend on your contracts. Funnelish's plan depends on visitors, not sales: Advanced is shown as the plan with no visitor cap.

Monthly sales	Checkout Champ Growth ($300 + 1%)	Funnelish Advanced, plan only	Funnelish Advanced, all card sales routed (+0.5%)
$50,000	$800	$249	$499
$100,000	$1,300	$249	$749
$250,000	$2,800	$249	$1,499
$500,000	$5,300	$249	$2,749

Fig. 1Monthly platform cost in USD, at $100,000 in sales

Checkout Champ Growth$300 + 1% of sales1300
Funnelish Advanced, all card sales routed$249 + 0.5%749
Funnelish Advanced, no routingflat plan249

before processor fees

Calculated from the pricing pages of Checkout Champ and Funnelish and Funnelish's routing docs, read October 14, 2026. Excludes processor fees, Checkout Champ add-ons and Enterprise discounts.

Put your own numbers in: last month's sales, the share you'd route or bill as subscriptions, and the visitor count that decides your Funnelish plan.

Payment gateways, routing and multiple merchant accounts

Neither tool is a processor, so the real question is which of your gateways each one connects to.

Funnelish. Cards go through Stripe, Airwallex, NMI or Checkout.com. Wallets and other methods include PayPal, Apple Pay and Google Pay, Klarna, iDEAL, Bancontact, SEPA Direct Debit, SOFORT, P24, EPS, RazorPay and cash on delivery.3 The docs describe NMI as the option where "you bring your own merchant account" and Checkout.com as the only one with direct 3D Secure controls.4 Smart payment routing is in beta, cards only, and works with Stripe, Airwallex and NMI. A routing setup has a default gateway, and each other gateway gets a condition: transaction declined (failover), split volume, regions, currencies, card brands, amount, product type or product tag.6

Checkout Champ. The pricing FAQ says it is "currently integrated to over 270 gateways, including the most common like NMI, Authorize.net, Stripe, PayPal, Checkout.com, WithReach, and Aquired.com", and advises to "diversify your processing portfolio".10 Its other pages say 180+.11 13 Apple Pay, Google Pay and local methods are supported depending on the gateway; with buy now, pay later services, "upsell and subscription support is limited".10 The subscription page lists "Smart Routing logic" to "route specific payments and currencies to your preferred gateway", and "backup payment options to reduce failed payments".12

Fig. 2Failover on a declined card

approved declined or closed routing step

CheckoutBuyer pays by card
sends toDefault gatewayDeclinedDeclined
retries onSecond gatewayApprovedApproved

one form, two gateways

Illustrative example. Which declines can be retried on another gateway depends on card network rules and your acquirers.

Both tools let one checkout use several merchant accounts. That's useful for an outage, an account review, local acquiring or a currency you settle in. It also has limits set by the card networks, whatever the software allows.

What Visa allows with several accounts

When you retry a declined payment, Visa forbids manipulating data from the original request, such as the acquiring identifier, the merchant country, the MCC or the e-commerce indicator (section 1.7.2.1). And spreading volume so that a merchant's name, data or performance stays under the Visa Acquirer Monitoring Program or the Integrity Risk Program is circumvention: Visa can charge the acquirer USD 25,000 per merchant per month and permanently disqualify the merchant and its principals (section 12.5.3.2).14 Use a split for redundancy and testing, not to keep dispute counts low.

How routing works, and which declines are worth retrying, is in our guides to dynamic payment routing and high-risk payment resilience.

Subscriptions: where the recurring schedule lives

Both sell subscriptions, but they store them differently, and that decides what happens if you lose a gateway.

	Checkout Champ	Funnelish
Where it's held	In the platform, "on any merchant account with no extra fees"10	Two types: gateway subscriptions, held by Stripe, NMI or Airwallex; managed subscriptions, held by Funnelish5
Fee	Included in the plan10	Gateway subscriptions included; managed subscriptions 0.5% per transaction5
Changing gateways	Subscriber migration into Checkout Champ supported, with instructions from support10	Managed subscriptions are "gateway-agnostic"; gateway subscriptions stay with the gateway that created them4
Failed renewals	"Smart Dunning" picks the day and time to rebill; backup payment options12	Managed renewals started through a gateway pool keep using it, with retries on decline5
Customer portal	Past orders, tracking, subscription management, payment method update, buying with the card on file10	Skip, reschedule, "get it now", change items, address and payment method; listed "coming soon" on pricing1 5
Not supported	Upsells and subscriptions limited on some buy now, pay later services10	Managed subscriptions not available on Checkout.com and RazorPay5

Checkout Champ's pricing FAQ adds a line on compliance: hidden subscriptions aren't allowed, and offers must follow card brand rules, with "a zero tolerance policy".10 Visa's rules on trials, reminders and cancellation are covered in negative option billing, and the payment side of renewals in subscription payment processing.

Checkout, upsells and split testing

Both build the same sequence: a checkout with an order bump, then one-click offers after payment, charged on the card the buyer just used.

Checkout. Checkout Champ offers on-page and pop-up order bumps; Funnelish adds bumps and quantity checkouts through Funnelish Pay.2 11
Upsell. One click charges the stored card. Both call it "True One-Click Upsells".2 11
Downsell. On Funnelish, shown only if the buyer clicks "No" on the upsell right before it.8
Thank-you page. On Funnelish with Shopify, the checkout, bump and upsells are merged into one Shopify order.7
Test. Checkout Champ splits traffic A/B/C/D on a page, and can test prices, upsell flows or gateways. Funnelish lists native A/B testing of headlines, pricing and layouts.2 10

The post-purchase flow both tools build, as described in their docs and pages.

To optimize a Checkout Champ or Funnelish funnel, the levers are the same: one offer per page, an add-on cheaper than the first order, a visible "No" link, and tests read on paid orders after refunds. Pricing logic and the card rules behind the second charge are in our 1-click upsell guide; the checkout itself in ecommerce checkout optimization.

Funnelish vs Shopify, and Checkout Champ with Shopify

Neither is a Shopify replacement for most users: they sit in front of the store.

Funnelish handles "the front-end (the fast-loading pages and high-converting checkout) while Shopify handles your back-end (inventory and order management)", and pushes orders to Shopify in real time.2 It connects through a one-click app install. Its Order Bundling "holds the initial transaction for a few minutes" and merges the bump and upsells into one order for fulfillment.7 It can also run without Shopify: "Keep Shopify for your catalog, or go fully standalone."9

Fig. 3A Funnelish order reaching Shopify

Checkout paidMain product and order bump
Upsell acceptedCharged with one click
Bundling windowOrder held a few minutes
Shopify orderOne order, mapped to your SKUs

one order, not three

Based on Funnelish's Shopify integration docs, August 2026.

Checkout Champ lets you "stay on Shopify, WooCommerce, BigCommerce, or Magento, and simply bolt-on the features you want". It says it syncs "all product SKUs, feature variations, and price points with the click of a button".12 Its detailed Shopify setup is in its help center, which wasn't publicly readable when we checked.

Either way, you take checkout away from Shopify's own page, so check two things with your store: how orders, refunds and tracking flow back, and which Shopify fees apply when payments run on another gateway.

Switching from one to the other

Moving checkout platforms is mostly a payments project. Funnelish offers to clone your funnel for free ("Build a funnel for me"); Checkout Champ migrates subscribers in, with instructions from your account manager.2 10

Subscriptions held by the gatewayThe schedule lives at Stripe, NMI or Airwallex, not in the funnel toolAsk both vendors how existing subscribers move, and test one renewal
Cards stored by your gatewayThe new tool needs access to the same tokens to charge themKeep the same gateway account during the move
Several merchant accountsRouting rules don't transfer: they're rebuiltList each rule and the reason it exists
Orders synced to ShopifyDuplicate or split orders if both tools push at onceSwitch one funnel at a time

Wider lists of options are in Funnelish alternatives and Checkout Champ and Sticky.io alternatives, and the selection criteria in sales funnel software.

Which one should you choose?

There's no winner in absolute terms. Match the tool to your volume, your stack and your processors.

Choose Checkout Champ if…	Choose Funnelish if…
Your sales are above $50k a month and the 1% fits your margins	You want a flat monthly fee, with percentages only on options you turn on
You run several stores and want them in one CRM and dashboard	You run one or a few brands and want to launch self-serve, with a trial
Your gateway is outside Stripe, Airwallex, NMI and Checkout.com	Your gateways are among those four, plus PayPal and local methods
You want an onboarding manager and split tests on gateways and prices	Your traffic fits a visitor cap, or you're ready for Advanced
You want subscriptions in the platform at no extra fee	You want subscriptions that can move between gateways, at 0.5%

Before signing either, check three things in writing: that your current processors are supported for upsells and renewals, how subscribers and stored cards leave if you switch again, and the full monthly cost at last month's sales, add-ons included.

A third option

How Tagada helps

Checkout and payments on one platform

Tagada is an ecommerce platform with a checkout that includes one-click upsells, order bumps, A/B tests, Apple Pay and Google Pay, and server-side tracking for Meta, Google and TikTok. Subscriptions run with trials, billing cycles, dunning and automatic retries. Payments route across Stripe, Adyen and Tagada's own processor, TagadaPay, with one logic and a cascade on decline, and the card vault moves customers between merchant accounts without collecting their cards again, so running subscriptions keep charging. TagadaPay includes native 3DS2, device intelligence and a rules engine, and each business is underwritten. Tagada runs standalone or with Shopify, WooCommerce or a headless store. Plans are on the pricing page. Tagada follows Visa and Mastercard rules and the laws that apply to payments.

Updated on October 14, 2026

Nick Bonnassies

CMO at Tagada

CMO at Tagada. Before Tagada, Nick built direct-to-consumer brands that generated over $115M in sales, raised over $25M in crowdfunding and sold two of them. He also works as a fractional CMO on marketing operations and AI systems.

Frequently asked questions

Is Funnelish free?

No, but there's a trial. Funnelish's home page offers a free 14-day trial with no credit card required. After the trial, you pick a paid plan: $49, $99 or $249 a month, less when billed yearly. If you don't choose one, the account stays in trial mode with limited access. Payments are non-refundable once billed.

Does Checkout Champ have a free trial?

Its pricing page doesn't mention one. Checkout Champ is sold through a demo call: each account gets an account manager for a 60-day setup period, then that direct support costs extra per month. The Growth plan is $300 a month plus 1% of gross sales processed, and Enterprise adds fee reductions above $1M a month.

Does Funnelish charge transaction fees?

Not on its plans: the pricing page lists 0% extra processing fees, and Funnelish Pay adds nothing on top of your processor. Two options do cost a percentage, according to Funnelish's docs: smart payment routing across gateways and managed subscriptions, each at 0.5% per transaction. Your processor's own fees apply in every case.

Can I use Funnelish or Checkout Champ with Shopify?

Yes, both. Funnelish handles the funnel pages and checkout, then pushes orders to Shopify, merging upsells into one order. It can also run without Shopify. Checkout Champ says it is designed to enhance your store, not replace it, on Shopify, WooCommerce, BigCommerce or Magento, and syncs SKUs, variants and prices.

Which payment gateways do Funnelish and Checkout Champ support?

Funnelish processes cards through Stripe, Airwallex, NMI and Checkout.com, plus PayPal, Klarna, iDEAL, Bancontact, SEPA, RazorPay and cash on delivery. Checkout Champ says it integrates over 270 gateways, including NMI, Authorize.net, Stripe, PayPal and Checkout.com; other pages say 180+. Neither is a processor: you need your own merchant accounts.

Is Checkout Champ better than Funnelish?

It depends on your volume and your stack. Funnelish costs a flat monthly fee and launches self-serve, with visitor caps per plan. Checkout Champ costs a percentage of sales but includes a CRM, multi-store management and an onboarding manager. Price both at your own monthly sales and check that your processors are supported first.