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Field notes for brands that sell online.

Payments, checkout, subscriptions and tracking: what works, what breaks and how to fix it, written for the people who run the store.

Checkout & conversion17 min read · Oct 20, 2026Ab Testing GuideAb testing guide. A hands-on A/B testing guide for ecommerce funnels. Learn hypothesis design, sample sizing, server-side tracking, analysis, and rollout bestRead the article

Chargebacks & fraud15 min read · Oct 19, 2026Pre Arbitration Chargeback Guide for Merchants in 2026 Checkout & conversion15 min read · Oct 18, 2026Abandoned Cart vs Abandoned Checkout: Key Differences Checkout & conversion13 min read · Oct 17, 2026Ab Testing Landing Pages Checkout & conversion17 min read · Oct 16, 2026Upsell Rate: The 2026 Ecommerce Operator's Reference Subscriptions & retention18 min read · Oct 15, 2026Subscription Billing and Revenue Management: 2026 Guide Checkout & conversion14 min read · Oct 14, 2026WooCommerce Checkout Optimization Playbook Payments11 min read · Oct 12, 2026How to Accept Cash App Payments: Fees and Rules Funnels & growth15 min read · Oct 6, 2026Sales Funnel Software for Ecommerce: How to Choose Payments12 min read · Oct 4, 2026Credit Card Pre-Authorization Hold: Merchant Guide Payments12 min read · Oct 2, 2026Credit Card Surcharge: Rules, Caps and State Laws Chargebacks & fraud8 min read · Sep 30, 2026How Long Does a Chargeback Take? Timeline by Stage Checkout & conversion12 min read · Sep 28, 2026Cart Drawer Upsells: What to Show, How to Build Payments12 min read · Sep 26, 2026Digital Goods Merchant: Payment Processing Guide Ecommerce platforms15 min read · Sep 20, 2026How to Segment Customers: RFM, Steps and Examples Checkout & conversion14 min read · Sep 18, 2026Bundle Pricing Strategy: How to Price a Bundle Payments11 min read · Sep 15, 2026Tokenization vs Encryption: PCI Scope for Merchants Payments14 min read · Sep 13, 2026Checkout Flow: Each Step and the Payment Behind It Payments14 min read · Sep 12, 2026What Is Payment Authentication? 3DS and SCA Rules